Chimera

Dive into the chaotic spectrum of right and wrong through the lens of cute girls, questionably cute things, and their marginally cute shoulder demons.

Project
Branding and stationery with a story

Year
2022 - Present

A colorful, tattooed young girl sitting on a box, with a lion's and a wolf's head on her shoulders. They are holding a water gun, and a speech bubble above their heads reads 'WHERE'S THE PARTY AT?'.

Three heads are better than one…right?

It's no secret that most of us live in the gray -where certainty is rare, and trade-offs
are constant. And it's ok to be there.

Chimera's unique branding is a study of those imperfect choices. By taking the timeless
analogy of demons on our shoulders, it becomes easier to play with the visual dichotomy of right and wrong. The tongue-in-cheek application of bright colors, party hats, and spiky hearts allows a more approachable reflection of our messy thoughts and the messy world around us.

Let’s all embrace the absurdity, acknowledge the noise, and move forward with intent.

And maybe start a cult?

A colorful, cartoon-style illustration with smiling faces with blood splatter, safety pins, stars, sparkles, a band-aid sticker, a heart, and abstract shapes on a light pink background.

chi·me·ra

noun

a fire-breathing female monster with a lion's head, a goat's body, and a serpent's tail
a thing that is hoped or wished for but is illusory or impossible to achieve

A keychain with a colorful cartoon character of a girl, along with two animal heads, a crow and a possum, attached to a beige canvas bag with a pink background.

Pink and white stationery with designs and text, including checklists, labels, and cartoon graphics, placed on a cutting mat.

Sticker sheet featuring cartoon-style drawings of a character riding a bike, surrounded by various doodles and text. The sheet includes phrases like "Killer Cute" and "Super Soft".

Colorful stationery with themes labeled "Weekly Scheme," "Daily Scheme," "Daily Doodle," and decorative borders, some featuring a smiling face and a girl on a punk-styled bicycle with a squirt gun and two animal heads coming out of her shoulders.

A colorful sticker sheet with various playful elements and a girl on a punk-styled bicycle with a squirt gun and two animal heads coming out of her shoulders. Surrounded by phrases like "Chimera Chick," "Super Soft," and "Killer Cute"

Colorful weekly planner and note sheets featuring a girl illustration, with sections for each weekday and notes, decorated with zigzag borders and stickers, placed on a cutting mat background.

Anime-style character with multicolored hair wearing oversized glasses, gold chains, and jewelry, holding a watch with a pie chart face. The character is dressed in a pink hoodie, with a cloudy sky background and gold decorative border.

Anime-style illustration of a girl with pink hair and 2 animal heads on her shoulder. One is a bat and the other a deer with tree branches and spring flowers. The atmosphere is windy and crisp, with her large scarf flowing around, framing the subject

A girl with tattoos and dark hair wading in a pool filled with sharks, with 2 fish heads on her shoulder and dialogue bubbles from the heads saying "Hold up" and "wait a sec" around her; comic-style art with vibrant colors.

A girl with 2 mouse heads on her shoulders has speech bubbles saying "MY ZAI!!" and "QUIT CRYIN!!". The girl is sitting on the subway stairs with pizza boxes on the floor, indicating that she fell down the stairs.

"Each acolyte is introduced to their new heads through the glass. it is a right of passage to meet their masters. The heads have always been there, so why not make the young ones face the truth?"

— An observation of the Cult